Managing Your Digital Identity

Your work sucks. My two year old does better art!

Let's face it, there are assholes everywhere - no escaping them. So, it is no surprise here that an industry has emerged to manage digital identities. Your digital reputation is more important than ever. With the virtual world of the net colliding and intersecting with the real world it makes sense that we try to know, googling, what we can about any one, thing or place.

Of course, google, along with the other search engines, yahoo, msn, rely on text for search. In other words, they only index text. So, trying to repair or establish a reputation with video and images does not buy you much. But hey, the written word is still king.

"Calling In Pros to Refine Your Google Image", From the Washington Post

Google's ubiquity as a research tool has given rise to a new industry: online identity management. The proliferation of blogs and Web sites can allow angry clients, jealous lovers or ruthless competitors to define a person's identity. Whether true or not, their words can have far-reaching effects.

Charging anything from a few dollars to thousands of dollars a month, companies such as International Reputation Management, Naymz and ReputationDefender don't promise to erase the bad stuff on the Web. But they do assure their clients of better results on an Internet search, pushing the positive items up on the first page and burying the others deep.

Release01.com provides all of the necessary tools and expertise for those of you interested in establishing and managing your reputation.